LP one particular The Exterior Environment

 LP 1 The External Environment Article


Total an evaluation of the traditional department store market and of Macy's as of 2006. Which factors in the exterior environment could (positively or negatively) affect the success of Macy's new strategy? I think the following exterior environment factors could impact the success of Macy's fresh strategy. The overall economic environment while the country was entering a tremendous recession damaged the company negatively. Another unfavorable effect is a industry life cycle unit in which the traditional department store industry was in the " mature” phase and even " decline” phase. As well, the intense competition between the existing companies as well as the rise of online shopping is also a negative. Here are several of the internal factors I think that could impact the success in the company's technique. Macy's is recognized as a nationwide brand with national marketing. They also have a sound consumer bottom with fresh stores in prime location. The management teams happen to be skilled and experienced. In 2005, Macy's consolidation and repositioning approach strengthened the consolidation plus the image while " Many department store”. The begin to remodel the shops in hopes to market a pleasant purchasing experience, cost-effective luxury, and changing the manufacturer to focus on getting customers considering fashion. A number of the weaknesses I see are the reality the quality of goods and support has deteriorated the attempt to standardize the merchandise and pricing across each of the stores. Avoir argues the goal of strategy, and a key to achieving a sustainable competitive advantage, is usually finding a unique and valuable position. In my opinion, Macy's has attempted to place their retailers in a exclusive position as being a " mid-level” store a good placement for its new strategy. However , the decision to consolidation is usually not exceptional. As far as I am concerned, Macy's cannot achievement with the technique outlines in case. Although Macy's has created a bold strategy, the...

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